burberry advertising chinese year | burberry lunar new year 2023 burberry advertising chinese year Burberry has today unveiled its new Chinese New Year campaign, celebrating family traditions and togetherness during the festive period. The campaign, shot and directed by photographer Ethan James Green, stars Chinese actresses and Burberry brand ambassadors Zhao Wei and Zhou Dongyu, who make their Burberry campaign debut.
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Burberry unveils its Lunar New Year 2024 campaign and collection - Burberryplc. To celebrate the Year of the Dragon, members of Burberry's global community - including brand ambassadors Tang Wei and Chen Kun - explore the streets of Chengdu in our Lunar New . Just in time for the Chinese Lunar New Year, Burberry is ringing in the Year of the Dragon with a new collection dedicated to the celebratory occasion. To unveil the collection, the London-based brand tapped house .
Burberry showed their commitment to inclusivity and acceptance by featuring Sahib Singh, a 4-year old Sikh boy, as the first Sikh model in their Children’s Autumn-Winter 2022 campaign. . Burberry’s marketing strategy exemplifies the success of a luxury brand in the dynamic fashion industry. The brand’s relentless pursuit of excellence .
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Designer Riccardo Tisci presented Burberry‘s capsule collection for Chinese New Year 2020, that celebrates the Year of the Rat, featuring brand’s codes in vivid shades of red. Fashion photographer Leslie Zhang captured . Pin Dressed in red, Alex Schlab dons a tartan scarf and mesh sweater for the Burberry Lunar New Year 2024 campaign. Photo: Ryan McGinley / Burberry. At the heart of the advertisement lies the Burberry Chinese New . Burberry has today unveiled its new Chinese New Year campaign, celebrating family traditions and togetherness during the festive period. The campaign, shot and directed by photographer Ethan James Green, stars Chinese actresses and Burberry brand ambassadors Zhao Wei and Zhou Dongyu, who make their Burberry campaign debut. Burberry has debuted a 6.5-minute Chinese New Year film, ‘A new awakening’, developed by BBH China. Derek Tsang directed the film, which features brand ambassadors Zhou Dongyu and Song Weilong. The brand asserts that the film eschews conventional CNY plotlines to instead offer a sensual, dreamlike rumination on renewal, which of course .
Described as 'creepy' by Chinese news portal Jing Daily, others have likened the images to Asian horror films. Burberry follows in the unceremonious footsteps of Dolce & Gabbana, who last year canceled a highly publicised runway show in Shanghai after its advertising was deemed as racist and out of touch with consumer sentiment.
burberry lunar new year 2023
To celebrate the Year of the Dragon, members of Burberry's global community - including brand ambassadors Tang Wei and Chen Kun - explore the streets of Chengdu in our Lunar New Year 2024 collection. The collection focuses on British wardrobe archetypes, showcasing elements like houndstooth check, a seasonal rose print and a vibrant red. It . ©BURBERRY, Photography by Feng Li. Fashion house BURBERRY presented their 2021 Chinese New Year Capsule Collection – The Year of the Ox – inspired by the Chinese zodiac. The limited-edition collection pays tribute to nature. Supermodel Liu Wen teams up with Wang Xiangguo for the campaign lensed by fashion photographer Feng Li.In charge of styling .
Source: Jingdaily.com – Burberry Launches 2 Handbags Just for China on First WeChat Mini-Program. Late last year, Burberry and Chinese tech giant Tencent struck an exclusive partnership to develop social retailing in China. Burberry and Tencent will pioneer a concept that combines social media and retail to create digital and physical Spaces for participating communities to . Burberry’s Chinese Lunar New Year tribute draws online controversy over creepy fashion shots that shows a lack of understanding of CNY culture. Yiling Pan. Retail Finance. Share. On this page. Recommended; Dig Deeper; Published January 04, 2019. Get more news based on your interests. Start your trial. Content. Home; Following;
In honor of the year of the dragon celebration, Burberry has unveiled its 2024 Lunar New Year campaign and collection. See Also: 100 Years Later, Burberry's Iconic Trench Coat Continues To Evolve. WIth vibrant reds, prints and seasonal houndstooth, the line includes classic silhouettes with new fresh looks, hats, scarves and new eyewear.
Pin Liang Jiyuan stars in Burberry’s 2020 Chinese New Year’s campaign.. Burberry celebrates the Chinese New Year with a capsule collection and campaign. The British fashion house enlists model Liang Jiyuan to star in the advertisement. Embracing a bold and celebratory red wardrobe, Liang joins models Zhou Dongyu and He Cong.Photographer Leslie . Burberry’s Lunar New Year campaign is also a strategic move in the ever-evolving Chinese luxury market. While the brand experienced strong initial growth in the first half of 2023, a dip in sales in the second quarter highlighted the importance of catering to the changing preferences of Chinese consumers.
Lunar New Year 2024. A new campaign and capsule collection celebrating the Year of the Dragon.
Burberry unveils its Lunar New Year 2024 campaign and collection - Burberryplc. To celebrate the Year of the Dragon, members of Burberry's global community - including brand ambassadors Tang Wei and Chen Kun - explore the streets of Chengdu in our Lunar New Year 2024 collection. Just in time for the Chinese Lunar New Year, Burberry is ringing in the Year of the Dragon with a new collection dedicated to the celebratory occasion. To unveil the collection, the London-based brand tapped house ambassadors and actors Tang Wei and Chen Kun from the campaign, photographed in the streets of Chengdu, China by photographer Ryan . Following in the footsteps of Bottega Veneta, LOEWE, and Sandro, British titan Burberry is stepping into 2024 by honoring Chinese tradition at its finest. Lunar New Year is upon us, cementing.
In the vibrant streets of Chengdu, China, the Burberry Lunar New Year 2024 campaign unfolds with an evocative narrative woven into every frame. Through the lens of photographer Ryan McGinley, the campaign captivates with a fusion of tradition and modernity, reflecting the vibrant spirit of the Year of the Dragon.Captured in Chengdu, the campaign imagery continues Daniel Lee’s reconsideration of British wardrobe archetypes while bringing in an international perspective that pays homage to contemporary Chinese culture.
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Celebrating the Year of the Dragon, Burberry just dropped its Lunar New Year 2024 collection and campaign, starring brand ambassadors Tang Wei and Chen Kun. Captured amidst the bustling streets of China’s fourth largest city, Chengdu, the new campaign spotlights classic wardrobe staples with a prosperous twist.Chinese New Year 2024. View the Collection. Burberry has debuted a 6.5-minute Chinese New Year film, ‘A new awakening’, developed by BBH China. Derek Tsang directed the film, which features brand ambassadors Zhou Dongyu and Song Weilong. Burberry has just unveiled a film dedicated to the Chinese New Year starring the brand’s ambassadors Zhou Dongyu and Song Weilong.
burberry lunar new year
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burberry advertising chinese year|burberry lunar new year 2023
