breitling buys universal | Breitling unisex watches breitling buys universal The acquisition of Universal Genève will give Breitling its second major brand. It competes against conglomerates such as Swatch Group AG and Richemont, each of which owns about 10 timepiece brands.
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Today, a revival that's been dreamed of for years has become reality, as Universal Geneve is being reborn. Partners Group, the ownership . Late in 2023, the investment group owners of Breitling, Partners Group, acquired Universal Genève for around CHF 60 million (~.5 million) and are set to relaunch the brand .
In a surprise announcement, Swiss watch brand, Breitling, said Tuesday that it has acquired historic Swiss watchmaker, Universal Genève, marking a new chapter for the brand . Swiss luxury watch maker Breitling AG is making its first major acquisition, buying Universal Geneve in an attempt to revive a brand that has faded since its heyday decades ago. Swiss luxury watch maker Breitling AG is making its first major acquisition, buying Universal Geneve in an attempt to revive a brand that has faded since its heyday decades ago.. The deal marks a turning point for Breitling, which jumped into the top 10 Swiss watch companies by sales in 2022 and is known for aviation-themed chronographs such as the Navitimer, as it . The acquisition of Universal Genève will give Breitling its second major brand. It competes against conglomerates such as Swatch Group AG and Richemont, each of which owns about 10 timepiece brands.
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A dedicated team will be brought on board to allow Breitling and Universal Genève to operate as separate maisons,” explained Georges Kern. Founded in 1894, Universal Genève rose to prominence through the early to mid-20th century with their innovative designs and technical prowess (like the Compax chronograph in the late 1930s). Breitling’s intentions with Universal Genève. So what does Breitling intend to do with its fresh acquisition? Well, if the brief press blurb is to be believed, we might be in for a treat. The aim is “.to restore the prestige of a hallowed name in the world of luxury timepieces.” The announcement describes a few crucial things we can go by for now. “This is the best dormant or semi-dormant watch brand on the planet,” Kern said of Universal Geneve, which was founded in 1894. The first watches could come to market by 2026 and will be priced well above Breitling’s average price of about 6,700 Swiss francs (S,264.41). Breitling is bringing back Universal Genève. Late in 2023, the investment group owners of Breitling, Partners Group, acquired Universal Genève for around CHF 60 million (~.5 million) and are set to relaunch the brand as the true successor to the company vintage watch enthusiasts have come to adore.
The collector-iconic 36mm Universal Genève Compax ref. 885103/02 ‘Nina Rindt’. Image courtesy of Oliver & Clarke. If Breitling choose to go the reissue route, which makes sense and doesn’t seem that far-fetched, I do not want to see 40mm diameter, 12mm thick Polerouters and 40mm x 15mm Tri-Compax chronos. And that’s going to be difficult. Breitling Buys Watchmaker Universal Geneve in First Major Deal In a significant development for the watch industry, the long-awaited revival of Universal Genève is finally underway. Partners Group, the primary entity behind Breitling, has acquired Universal Genève from Stelux Holdings, signaling a new chapter for the storied brand.
Re: Breitling buys Universal, but why? Post by 3Flushes » January 12th 2024, 8:05pm It would seem that Breitling will gain significant manufacturing ability and sales by acquiring a subsidiary brand with existing in-house production facility, and a more affordable product of long standing heritage and sustained sales performance. Breitling buys watchmaker Universal Geneve in first major deal. . The acquisition of Universal Geneve will give Breitling its second major brand. It competes against conglomerates such as Swatch Group AG and Richemont, each of which owns about 10 timepiece brands. Rolex, the top Swiss watchmaker by sales, also owns the Tudor marque. Commerce. Breitling buys Universal Genève, adding Swiss watchmaker to portfolio. December 12, 2023. Breitling is acquiring the brand in a deal worth about .5 million. I guess that means that Breitling owns all Universal Geneve heritage now and can claim it as their own. Its easier for watch brands to buy history rather than make it. Reactions: vmgotit and MrDisco99. Save Share Reply Quote Like. bigclive2011. 80296 posts
“This is the best dormant or semi-dormant watch brand on the planet,” Kern said of Universal Geneve, which was founded in 1894. The first watches could come to market by 2026 and will be priced well above Breitling’s average price of about 6,700 Swiss francs (,640). Source: Breitling, Universal Geneve. Universal Geneve used to be headquartered between Rolex and Patek Philippe on Rue de Rhone, Geneva, which says a great deal about the status and established nature of the company nearly a century ago. 1936 saw the launch of the “Uni-Compax” and 1937 had the company take on the name Universal Geneve, with .
“This is the best dormant or semi-dormant watch brand on the planet,” Kern said of Universal Geneve, which was founded in 1894. The first watches could come to market by 2026 and will be priced well above Breitling’s average price of about 6,700 Swiss francs (,640).
6/ Big Industry News: Breitling Acquires Historic Brand Universal Genève. As reported by Hodinkee, many once-defunct watch brands have relaunched over the past decade-plus, one name in particular has remained the white whale: Universal Genève. Mike covers the news in the industry this week with the announcement of Breitling’s acquisition of Universal Geneve. On top of that, with the holiday season . Breitling has acquired Universal Genève, . 5 Extraordinary Neo-Vintage IWC Watches to Buy Right Now. Vacheron Constantin 20 ‘Shaped’ Watches Headed to Auction This Fall, .A dedicated team will be brought on board to allow Breitling and Universal Genève to operate as separate maisons,” explained Georges Kern. Vintage advertising for the Universal Genève Aero-Compax from a 1947 issue of Europa Star ©Archives Europa Star. Founded in 1894, Universal Genève rose to prominence through the early to mid-20th .
Mike covers the news in the industry this week with the announcement of Breitling’s acquisition of Universal Geneve. On top of that, with the holiday season in full swing, he covers some watches such as the Cartier Santos and Tudor Black Bay GMT “Pepsi” that he thinks would make a great gift for your fellow watchmakers. Finally, he turns his gaze to the new year and predicts where . (Bloomberg) — Swiss luxury watch maker Breitling AG is making its first major acquisition, buying Universal Geneve in an attempt to revive a brand that has faded since its heyday decades ago. Universal Geneve, the new factory inaugurated in 1956, Carouge, in the Canton of Geneva. Today, Breitling, via its CEO Georges Kern and Partners Group (the main shareholder of Breitling), has announced the acquisition of Universal Genève from Stelux, for an undisclosed amount (rumours talk about million), probably seeing huge potential in the name and .
Breitling Buys Universal Genève. Breitling have acquired long-defunct watchbrand Universal Genève, a favourite among collectors for its unique blend of affordability and a historical link with luxury watchmaker Patek Philippe. This Swiss brand, dating back to 1884, has been a hidden gem, especially noted for its elegant precision dress watches.Swiss luxury watch maker BREITLING is making its first major acquisition, buying Universal Geneve in an attempt to revive a brand that has faded since its heyday decades ago. The deal marks a .
Georges Kern has delivered his verdict on Breitling, acquired by the CVC Partners fund and placed in his firm hand last year. The consequences were drastic and visible at the last Baselworld: a restructured and expanded brand offering and a new logo with references to air, sea and land; a distribution chain that has been brought back under control and an all-out .
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