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New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to .
This year, Patek Philippe celebrates 20 years of its famed advertising campaign that took the world by storm when it was launched in 1996: “ You never actually own a Patek . Jasmina Steele, now Patek Philippe Communications Director, joined the company in January of 1996, and one of her first projects was to find a new advertising agency. Patek had been working with the Bozell ad agency . But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received . As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek .
Los Angeles, Bangkok, Sydney, Geneva, New York – Patek Philippe's new "Generations" commercial showcases timeless black/white imagery. The film visualizes th. Patek Philippe’s advertising campaign cleverly brings together tradition, heritage and longevity – part of the manufacturer’s 10 values. In fact, their Generations campaign, .
A Patek Philippe reflects a certain discretion and quiet satisfaction in the wearer, preferring tastefulness and subtlety, with no pretense. Ranging from a simple, time-only Calatrava, to the . Their wait ended Oct. 17, when Patek Philippe unveiled Cubitus, a sporty wristwatch line and the brand’s first entirely new collection in 25 years. (The Aquanaut dates from 1997 and the Twenty-4 .
Advertising agency Leagas Delany launched the “Generations” campaign in 1996, turning Patek Philippe into the brand of the watches “you look after for the next generation.” .
New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. This year, Patek Philippe celebrates 20 years of its famed advertising campaign that took the world by storm when it was launched in 1996: “ You never actually own a Patek Philippe. " So. Jasmina Steele, now Patek Philippe Communications Director, joined the company in January of 1996, and one of her first projects was to find a new advertising agency. Patek had been working with the Bozell ad agency for more than a decade, but knew it was time to move on in a new direction.
But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you . As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."Los Angeles, Bangkok, Sydney, Geneva, New York – Patek Philippe's new "Generations" commercial showcases timeless black/white imagery. The film visualizes th. Patek Philippe’s advertising campaign cleverly brings together tradition, heritage and longevity – part of the manufacturer’s 10 values. In fact, their Generations campaign, launched in 1996, is proving to be as timeless as their timepieces, with a slogan to match: You never actually own a Patek Philippe.
A Patek Philippe reflects a certain discretion and quiet satisfaction in the wearer, preferring tastefulness and subtlety, with no pretense. Ranging from a simple, time-only Calatrava, to the ultra-complicated perpetual calendar chronograph, . Their wait ended Oct. 17, when Patek Philippe unveiled Cubitus, a sporty wristwatch line and the brand’s first entirely new collection in 25 years. (The Aquanaut dates from 1997 and the Twenty-4 . Advertising agency Leagas Delany launched the “Generations” campaign in 1996, turning Patek Philippe into the brand of the watches “you look after for the next generation.” The behind-the-scenes described in the article offer a few important lessons in cultural strategy: Listen. New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept.
This year, Patek Philippe celebrates 20 years of its famed advertising campaign that took the world by storm when it was launched in 1996: “ You never actually own a Patek Philippe. " So. Jasmina Steele, now Patek Philippe Communications Director, joined the company in January of 1996, and one of her first projects was to find a new advertising agency. Patek had been working with the Bozell ad agency for more than a decade, but knew it was time to move on in a new direction.
But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you . As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."Los Angeles, Bangkok, Sydney, Geneva, New York – Patek Philippe's new "Generations" commercial showcases timeless black/white imagery. The film visualizes th. Patek Philippe’s advertising campaign cleverly brings together tradition, heritage and longevity – part of the manufacturer’s 10 values. In fact, their Generations campaign, launched in 1996, is proving to be as timeless as their timepieces, with a slogan to match: You never actually own a Patek Philippe.
A Patek Philippe reflects a certain discretion and quiet satisfaction in the wearer, preferring tastefulness and subtlety, with no pretense. Ranging from a simple, time-only Calatrava, to the ultra-complicated perpetual calendar chronograph, .
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Their wait ended Oct. 17, when Patek Philippe unveiled Cubitus, a sporty wristwatch line and the brand’s first entirely new collection in 25 years. (The Aquanaut dates from 1997 and the Twenty-4 .
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