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Fashion shows in virtual worlds, digital exhibits and NFTs help Gucci defend the top position for innovation in the Vogue Business Index.
To coincide with Gucci’s first show under new creative director Sabato De Sarno, Gucci’s “Dream Big” team — tasked with creating brand projects in the metaverse and 3 .
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The decision to experiment with generative AIis in keeping with Gucci’s commitment to the digital art world. Having launched its Art Space platform in January 2022, in . Gucci ha infatti perseguito una strategia Digital Native, trasmettendo online valori che rispecchiassero sia la Brand Equity della casata, sia i consumatori del web. Il lusso di .
Gucci, an Italian fashion and leather goods brand, is now hosting its own metaverse experience in The Sandbox. The fashion house is the first major luxury brand to . By embracing social media, augmented reality, digital collaborations, e-commerce, and digital events, Gucci has successfully blended traditional luxury with modern digital trends.Set in April 2022, the case chronicles how Kering-owned luxury-fashion house Gucci underwent a comprehensive creative and cultural transformation, making it more inclusive, agile and digital. .
Innovazioni Digitali di Gucci. 1. E-commerce innovativo ed esperienza omnichannel. Gucci ha investito significativamente nell'e-commerce, creando un'esperienza di acquisto .
È un momento particolarmente favorevole per il brand Gucci, icona del Made in Italy da 90 anni, che nella prima metà dell’anno ha incrementato le vendite del 21%. Sempre nel . Gucci, an Italian fashion and leather goods brand, is now hosting its own metaverse experience in The Sandbox. The fashion house is the first major luxury brand to build a digital world in the .
From Louis Vuitton to Gucci, AI is becoming the unseen artisan reshaping the tapestry of luxury. AI: The New Artisan in Luxury Fashion The world of luxury is built on a foundation of meticulous .Watch: Gucci Spring Summer 2018 Campaign: Gucci Hallucination. Chanel: Going all In(stagram) One company in LVMH’s start-up accelerator developed an artificial intelligence solution that consumers can use to detect counterfeit . Gucci, a powerhouse in the luxury fashion industry, has seamlessly blended traditional elegance with cutting-edge digital marketing trends. In an era where digital presence is crucial, Gucci has.
Un’altra iniziativa digitale assolutamente importante è stata l’apertura, nel 2014, del sito web dedicato al Museo Gucci (www.guccimuseo.com), un luogo aperto nel 2011 che almeno una volta nella vita una vera fashion victim deve assolutamente visitare, in cui si incontrano moda, storia ed arte per raccontare il patrimonio e le idee di una . Gucci Art Space has teamed up for a second time with Christie’s 3.0, the auctioneer’s platform dedicated to digital art. ‘Parallel Universes: From Future Frequencies to Gucci Cosmos’ is the second iteration of Gucci and Christie’s collaborative exploration into the intersection between fashion, art and technology. È un momento particolarmente favorevole per il brand Gucci, icona del Made in Italy da 90 anni, che nella prima metà dell’anno ha incrementato le vendite del 21%. Sempre nel rispetto delle proprie radici fiorentine e dell’arte manifatturiera, il gruppo ha dimostrato di saper guardare avanti, mettendo al centro delle proprie strategie un uso sapiente delle tecnologie e .
Its physical-then-digital Gucci Cosmos exhibition offered a clear example of the label emphasising its history, while the beautifully tailored, (relatively) essentialist approach in De Sarno’s debut collection focused on spotlighting its quality. In retail terms, this strategy seeks to cultivate deeper relationships with high spenders. .Gucci Social Media Strategy. On the digital front, Gucci's social media strategy is an exemplar of engagement and innovation. The brand harnesses platforms like Instagram, Twitter, and Facebook to showcase its collections, behind-the-scenes content, and exclusive events, connecting with a global audience in real-time. Gucci’s digital marketing campaigns are a testament to their unmatched creativity and innovative approach. The brand’s ability to captivate and engage their audience through visually stunning content sets them apart in the industry. With over 60 million followers on Instagram alone, Gucci has successfully utilized social media platforms to . Gucci's recent digital transformation is a compelling case of blending traditional luxury branding with modern digital innovation. By embracing digital platforms and technology, Gucci has managed .
Then there is also good enough indication to suggest Gucci’s marketing approach has only put them further on top: their digital presence has certainly benefited from celebrity collaborations with Béyonce, Lady Gaga, Harry Styles (at this point, Harry is an unofficial, official Gucci ambassador). Recognising the changing landscape of retail, Gucci has heavily invested in its digital presence and e-commerce capabilities. The brand's immersive online experience, social media engagement and . Gucci multiplie sa présence digitale. L’entreprise italienne est en train de devenir la marque la plus active sur les nouveaux supports numériques, et elle privilégie notamment les concepts les plus innovants pour toucher les jeunes consommateurs, ultra-connectés. Gucci a ainsi été l’une des premières marques de luxe à utiliser .
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Fashion shows in virtual worlds, digital exhibits and NFTs help Gucci defend the top position for innovation in the Vogue Business Index.
To coincide with Gucci’s first show under new creative director Sabato De Sarno, Gucci’s “Dream Big” team — tasked with creating brand projects in the metaverse and 3 — has dreamt up a first-of-its-kind global metaverse experience. La casa di moda Made in Italy ha siglato una partnership con il colosso digitale. Obiettivo: stimolare l'innovazione e la leadership nello sviluppo di strategie online in varie aree quali internet of things, intelligenza artificiale, data science, smart retail. The decision to experiment with generative AIis in keeping with Gucci’s commitment to the digital art world. Having launched its Art Space platform in January 2022, in June of that year, Gucci asked 21 artists to imagine the future of Gucci through NFTs. Gucci ha infatti perseguito una strategia Digital Native, trasmettendo online valori che rispecchiassero sia la Brand Equity della casata, sia i consumatori del web. Il lusso di Gucci con Michele è passato dal mondo elitario delle passerelle, a quello democratico di Internet.
Gucci, an Italian fashion and leather goods brand, is now hosting its own metaverse experience in The Sandbox. The fashion house is the first major luxury brand to build a digital world in the . By embracing social media, augmented reality, digital collaborations, e-commerce, and digital events, Gucci has successfully blended traditional luxury with modern digital trends.Set in April 2022, the case chronicles how Kering-owned luxury-fashion house Gucci underwent a comprehensive creative and cultural transformation, making it more inclusive, agile and digital. Faced with the emergence of the metaverse, Gucci decided to take the lead, bargaining that a test-and-learn approach would mitigate the risk of operating . Innovazioni Digitali di Gucci. 1. E-commerce innovativo ed esperienza omnichannel. Gucci ha investito significativamente nell'e-commerce, creando un'esperienza di acquisto online che riflette.
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